From The Wall Street Journal: When a reporter asked Costolo whether Twitter will renew a recently expired deal with Google to show tweets as part of Google’s search engine, Costolo said “I don’t know.” He said the companies “can’t agree on what the appropriate value exchange is, and I don’t mean in terms of dollars.” [...]
Archive for the ‘Twitter’ Category
Poynter: How The Economist’s conversational tweets drive clicks, while Al Jazeera’s automation drives retweets
August 7, 2011
From Poynter.org: Dave Humber, social media/marketing manager for The Economist Online . . . “Our goal is to create compelling tweets that push the audience to click through the links to our material. Due to character limitations, however, we do not always include headlines from articles in our tweets. Regardless of whether or not we [...]
Fortune: Dick Costolo on how Twitter makes — and might make — money
July 28, 2011
From Fortune: I think of advertising as one of the major revenue components to Twitter going forward. I think one of the only reasons I hedge and say one of the major components going forward is because we already see a tremendous amount of commerce taking place on the platform. Just as a couple examples, [...]
Doubling Down on the Twitter Ecosystem
July 11, 2011
Mark Suster explains his investment in DataSift: ‘Asymmetry is one of the big drivers of Twitter. But one of the other major factors in Twitter is the fact that it is also “social” in that people have conversations with their peers and friends. This is another obvious source for business intelligence. You can learn a [...]
Bill Gurley Explains How Twitter Will Rule The World And Why Groupon Won’t
June 17, 2011
“Watch that space. Max Levchin and I were talking about the notion of the interest graph, we argued that Twitter is a much better position to become the interest graph than Facebook. If they are able to do that, advertising will be unbelievable. Facebook has stitched together your social graph. The idea of an interest [...]
